2025 Luxury Travel Trends: What’s Shaping Britain’s Getaways?

In 2025, affluent travellers are rewriting the rulebook. Our latest Whitepaper unveiled groundbreaking insights into what's driving the luxury market forward. From experiential escapes to wellness-focused retreats, these 2025 luxury travel trends are reshaping the way we think about high-end holidays. The data tells a compelling story: today's luxury seekers are no longer satisfied with mere opulence; they're searching for experiences that align with their values while still delivering those unforgettable moments of pure indulgence.

Let's dive into the top travel trends that are set to redefine luxury in 2025…

One of the most striking 2025 luxury travel trends is the continued enthusiasm for domestic travel, with over half of affluent travellers planning multiple UK breaks next year. From historic mansions to coastal retreats, luxury British hotels are reimagining what luxury means for the modern traveller. The appeal of local luxury has been further enhanced by the exceptional quality of British hospitality, with hotels investing heavily in unique experiences that showcase the best of their regions. From Scottish Highland estates offering private whisky tastings to Cornwall's clifftop retreats providing exclusive coastal experiences, the UK's luxury hotel scene is more diverse and exciting than ever.

With PoB Hotels collections, everyone can discover their very own version of luxury. We’ve thought of it all, so whether it's a taste for fine dining or a passion for the great outdoors, you’re sure to find your perfect getaway. If you’re looking to gift a touch of local luxury this year, our monetary or experience vouchers are the perfect choice. Redeemable for indulgent stays, exceptional dining experiences, or rejuvenating spa retreats, these bespoke vouchers promise unforgettable moments at any of our exquisite properties across the British Isles.

Wellness travel 2025 is taking centre stage, with an overwhelming 81% of affluent travellers seeking health-focused escapes. This surge has led to an explosion in boutique hotels with wellness packages, offering everything from traditional spa treatments to innovative healing therapies. The modern luxury traveller isn't just looking for relaxation – they're seeking comprehensive wellness experiences that rejuvenate both body and mind. Our hotels are responding with cutting-edge facilities featuring cryotherapy chambers, meditation pods, and personalised nutrition programs. Many are also incorporating outdoor wellness activities that take advantage of their natural surroundings, from forest bathing in private woodlands to yoga sessions on secluded beaches.

For our pick of the best wellness-focused hotels, explore the Pamper’s Paradise and Nurture Your Soul collections, featuring everything from lavish spa suites to personalised wellness programs. For those seeking a restorative journey, the Northbound Wellness PoB Break is the perfect way to nurture the mind, body and soul. With endless opportunities for forest bathing, private yoga, and soul-nourishing spa treatments, we’re inviting guests to embrace wellness and serenity in 2025.

Romantic getaways are seeing a remarkable upswing, with 81% of affluent British travellers planning trips with their partners. Luxury wellness retreats are particularly popular among couples, offering tailored experiences that combine relaxation with quality time together. Many hotels are offering personalised romance packages that include everything from private butler service to bespoke activities based on couples' shared interests.

Whether it’s a milestone anniversary or an impromptu escape, couples needn’t look further than the Write Your Love Story collection. Curated for unforgettable romantic breaks, here you’ll find spacious suites, private dining, and the perfect destinations for that all-important quality time.

The demand for spacious accommodations continues to grow, with 75% of luxury travellers prioritising rooms that offer ample space to unwind. This trend is particularly evident in boutique properties, where generous room sizes and private outdoor areas have become standard offerings for the discerning guest. Hotels are reimagining their spaces to include private terraces, in-room wellness areas, and sophisticated living spaces that rival high-end apartments. Many luxury wellness retreats are also focusing on creating tranquil environments through careful sound design, premium bedding, and advanced lighting systems that support natural circadian rhythms.

For thoughtfully designed spaces that prioritise tranquillity. Amanda Lamb’s Inspired by Interiors and Design PoB Break invites guests to explore Scotland’s most captivating interiors, showcasing refined spaces that combine luxury with an intimate connection to place.

The concept of slow travel resonates strongly with luxury travellers, as 59% express interest in taking their time to fully experience their chosen destination. This approach allows for deeper connections with local culture and a more meaningful travel experience overall. Hotels are facilitating this trend by creating extended-stay packages that include immersive local experiences, cultural programs, and opportunities to connect with local communities. Many are also developing seasonal programming that encourages guests to experience their chosen destination across different times of the year.

Slow travel resonates with luxury travellers, and PoB Breaks allows guests to connect deeply with their chosen destinations. Our immersive itineraries guide guests through British culture, nature, and cuisine, encouraging them to savour each moment and embrace a more meaningful pace. Whether it’s a curated journey or a bespoke experience, PoB Breaks are crafted for those who wish to experience the British Isles in a way that’s both enriching and unforgettable.