Download our Annual Trend Report

2024 Outlook

This report offers a comprehensive perspective on the ever-evolving landscape of the UK travel and luxury market. As we navigate the complexities of the current economic climate, our study sheds light on the dynamic UK travel trends for the year, illuminating domestic guest expectations and travel plans that will significantly influence the upcoming year.


10 Key Findings cover:

  • Palate-led holidays
  • Increased Domestic Getaways & Extended Stays
  • Embracing Slow Travel
  • Wellness & Mental Respite
  • Sustainability Matters
  • Booking Patterns
  • The Era of Personalisation
  • Travel Companions
  • Blending Work, Lifestyle and Travel
  • Desirable Destinations
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