Member Survey 2025 Back "*" indicates required fields Your feedback will directly guide our 2026 strategy. As requested by members, we will share selected results back in the form of averages, providing useful benchmarks without identifying individual hotels. Please note: all responses will remain anonymous. This survey should take no more than 10 minutes to complete.Name*Hotel*Role/Position*Membership ValuePlease rank the following reasons for your membership of PoB Hotels in order of priority for your business (1 = most important, 5 = least important): Positioning amongst the UK’s leading independent hotels*1 - Most Important2 - High Importance3 - Medium Importance4 - Low Importance5 - Least ImportantAmplified marketing reach through PoB Hotels*1 - Most Important2 - High Importance3 - Medium Importance4 - Low Importance5 - Least ImportantSales initiatives targeting trade and consumer audiences*1 - Most Important2 - High Importance3 - Medium Importance4 - Low Importance5 - Least ImportantForums, learning, and events hosted through the year*1 - Most Important2 - High Importance3 - Medium Importance4 - Low Importance5 - Least ImportantNetworking with like-minded hoteliers*1 - Most Important2 - High Importance3 - Medium Importance4 - Low Importance5 - Least ImportantMembershipHow satisfied are you with your membership overall?*Very satisfiedSomewhat satisfiedNot satisfiedPlease Explain*Have you read the new Activity Report for your property (Jan–July)?*Yes, and I find it helpfulYes, but I do not find it helpfulNo, I haven't read itLooking Ahead to 2026For 2026, what are your plans for room rates?*IncreaseKeep the sameReduceFor 2026, what are your plans for food and beverage pricing?*IncreaseKeep the sameReduceHow do you anticipate your hotel’s overall performance in 2026 will compare to that of 2025?*ImproveRemain the sameDeclineDo you have any closures planned for 2026?*YesNoIf yes, please provide details and dates.Do you have any investment or development projects planned for 2026?*YesNoIf yes, please provide details.Business & OperationsCurrently, what percentage of your total revenue (ex VAT) is attributed to salaries?*Currently, what percentage of your total revenue (ex VAT) is attributed to sales & marketing?*What is your current average gross profit margin on food?*What is your current average gross profit margin on wine?*What is your current average gross profit margin on liquor?*Service ChargeDo you apply a service charge on rooms?*YesNoIf yes, what %?Do you apply a service charge on spa services?*YesNoIf yes, what %?Do you apply a service charge on food & beverage?*YesNoIf yes, what %?Do you pay commission to travel agents?*YesNoWould you like to see more travel trade business at your property?*YesNoWhich OTAs do you currently work with?* Booking.com Expedia Mr & Mrs Smith Other (Select all that apply)If other, please specify.Are you currently a member of any other marketing consortium?*YesNoIf yes, please specify.SustainibilityIs sustainability a key focus for your business in 2026?*YesSomewhatNoAre you part of any accreditation programme for sustainability?* EarthCheck B Corp Green Tourism Other (Select all that apply)If other, please specify.Technology & InnovationPoB Hotels is exploring a centralised booking engine and shared loyalty platform. Which key features or services would you most like to see included?*Open FeedbackWhat additional services, initiatives, or support would you like to see from PoB Hotels in the future?*Do you have any other comments or feedback you would like to share?CompanyThis field is for validation purposes and should be left unchanged.
